
Spellbound is inside ZaPow located at 21 Battery Park Ave in downtown Asheville, NC.
Located in downtown Asheville, Spellbound is at 21 Battery Park Avenue, inside the ZaPow art gallery. (Please note: this is our new location as of February 1, 2012.)
Convenient parking either in metered spaces on the street or in the nearby parking garage. Metered parking is free after 6pm weekdays and on Sundays and holidays. Parking in the garage is free for the first hour during most of our store hours.
From Haywood Street turn onto Battery Park Avenue at the crosswalk. Just past the Haywood Park Hotel, you will see ZaPow art gallery and Spellbound on the right, between Three Dog Bakery and Subway. Go in the main entrance for ZaPow and go straight through to the bookshop.
From I-240:
Take the Montford Avenue/Haywood Street Exit (4C), go across the bridge and turn right at the light onto Haywood Street. Continue to the next light, which will be an intersection with Patton Avenue. Turn left at this light onto Patton, then at the second light turn left onto Otis Street (the intersection at Wick & Greene Jewelers–look for the ornate clock.) Turn onto Otis Street, then take an almost immediate right to enter the parking garage or the next right to turn onto Battery Park Avenue.

Once inside ZaPow, you'll see us to the back-right.
Wall Street Parking Garage:
The Wall Street Garage has 232 spaces and is located off Otis Street between Wall Street and Battery Park Avenue, immediately across the street from the Grove Arcade. The entrance to this garage is on Otis Street. The vehicle exit from this garage is located at the corner of Battery Park and Page Avenues. Pedestrian exits are located at Otis Street, Wall Street, and Battery Park Avenue.
Parking rates:
- First hour free between 10am – 7pm and $0.75 per hour or part of an hour thereafter. (Daily maximum: $6)
- After hours, weekends, and holidays:
$2 per exit - Special Events: $6
Metered Parking on the Street:
All meters are for short term parking (two hours or less, as marked) at a cost of $1 per hour. All meters accept coins only. The metered spaces are enforced from 8 a.m. to 6 p.m., Monday through Saturday. Parking is FREE each Sunday and City holidays. Designated City holidays include New Year’s Day, Martin Luther King, Jr. Day, Good Friday, Memorial Day, Fourth of July, Labor Day, Thanksgiving Day, Friday after Thanksgiving, and Christmas (3 days). There is no need to “feed the meters” on these days. However, regulations for Handicapped Parking and Loading Zones are still enforced.
